TIME: ‘This Is How Rats Work.’ Why Twitter’s Emphasis on Follower Counts Could Be Backfiring

TIME: ‘This Is How Rats Work.’ Why Twitter’s Emphasis on Follower Counts Could Be Backfiring. “Online follower counts have become a fashionable form of currency, numbers people use as evidence of personal and professional clout. Media outlets treat it as news when celebrities amass big followings, and an entire industry has ascended around ‘influencers’ who endorse goods via popular feeds. It’s a metric increasingly ingrained in modern life. It’s also under the microscope at Twitter.”