TIME: Why Should Users Trust Facebook? It’s a Hard Question for Mark Zuckerberg to Answer. “On a call with reporters Friday, Facebook CEO Mark Zuckerberg and Rosen said the company had fixed the vulnerability and temporarily disabled the ‘View As’ feature amid an investigation into exactly what happened. While their review had not yet shown that the attackers leveraged the access for nefarious purposes — such as posting to people’s accounts or accessing their private messages — the company couldn’t say who the attackers were, what motivated them or what might be uncovered down the line. Facebook, they said, had alerted and was working with the FBI. As he fielded questions, Zuckerberg went into detail about the steps the company is taking in the wake of this particular snafu, but he struggled to provide fresh perspective on the big picture. Why, he was asked multiple times, should users should continue to trust Facebook, in the wake of another breach of trust?”