University of Alabama at Birmingham: Real-world career experience provided through social media ecosystem

University of Alabama at Birmingham: Real-world career experience provided through social media ecosystem. “Research indicates that undergraduate students spend more than six hours per day on average using social media, defined in previous studies as ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of User Generated Content,’ primarily through mobile devices. Abney also estimates at least 90 percent of companies nationwide now review social media profiles as part of the hiring process for new employees. It is crucial students develop an understanding of how to use social media platforms professionally and to enhance their personal brands. Students often do not get a second chance to make a first impression, especially in the social media universe.”

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