EurekAlert: Social media data used to predict retail failure

EurekAlert: Social media data used to predict retail failure . “Researchers have used a combination of social media and transport data to predict the likelihood that a given retail business will succeed or fail. Using information from ten different cities around the world, the researchers, led by the University of Cambridge, have developed a model that can predict with 80% accuracy whether a new business will fail within six months.”

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