Forbes: What Brands Can Learn From The New York Public Library’s Instagram Stories

Forbes: What Brands Can Learn From The New York Public Library’s Instagram Stories. “With the rise of social media in the past decade, attention spans have decreased and the addiction to technology has taken away from consuming off-line content. By embracing social channels like Instagram, the New York Public Library found a way to inspire this new generation of readers through creating digital content that expands their knowledge-base of the classics.”