Poynter: The lifespan of a failed celebrity death hoax

Poynter: The lifespan of a failed celebrity death hoax . “Establish a credible enough Twitter presence. Post a hoax with the goal of tricking the media into covering it. Come out as a hoaxer. Rinse and repeat. That’s a classic strategy used by some misinformers on Twitter. And BuzzFeed News’ Jane Lytvynenko elucidated it step by step in a thread on Tuesday.”