Digital Trends: Your ‘Do Not Track’ tool might be helping websites track you, study says

Digital Trends: Your ‘Do Not Track’ tool might be helping websites track you, study says. “Millions of people are using ‘Do Not Track’ tools which do nothing, according to a recent study done by Forrester Research. The ‘Do Not Track’ features embedded in popular browsers are being ignored, opening up the possibility of consumers having their browsing information picked up by specific ads on the web.”