Nieman Lab: Did Facebook’s faulty data push news publishers to make terrible decisions on video?

Nieman Lab: Did Facebook’s faulty data push news publishers to make terrible decisions on video?. “‘Five years to all video’ wasn’t just [Nicola] Mendelsohn’s line — it came from Facebook CEO Mark Zuckerberg himself. ‘We’re entering this new golden age of video,’ Zuckerberg told BuzzFeed News in April 2016. ‘I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.’ But even as Facebook executives were insisting publicly that video consumption was skyrocketing, it was becoming clear that some of the metrics the company had used to calculate time spent on videos were wrong. “

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