University of Toronto: Who’s in control? U of T researcher examines why it’s so difficult to disconnect from social media

University of Toronto: Who’s in control? U of T researcher examines why it’s so difficult to disconnect from social media. “Academics have spent the last decade studying connectivity and social media – a trend that has more than two billion people around the world on Facebook and counting. For Tero Karppi, however, the focus has instead been disconnection… His new book, Disconnect: Facebook’s Affective Bonds, explores the challenges users face when they try to deactivate their Facebook accounts, and how efforts by social media companies to keep users logging in may be giving us less control over our digital lives.”