San Jose State University: Personality, Motivation, and the War Between Facebook and Twitter

A thesis from San Jose State University: Personality, Motivation, and the War Between Facebook and Twitter. “Social networking sites (SNSs) have recently become integrated in modern lives as entertainment, communication, and even careers have become more reliant on them. The current study explored the relationship between Facebook and Twitter attachment and demographic, motivation, and personality traits. Differing psychological relationships may explain why people become more attached to specific SNSs as well as explain their continuance of use. Using online self-report measures, this study measured motivations to use Facebook and Twitter, the Big Five personality traits, and Facebook/Twitter attachment of 109 participants who have been users of both Facebook and Twitter.”