The Guardian: Sounds of the youth? BBC radio app targets next generation

The Guardian: Sounds of the youth? BBC radio app targets next generation. “The problem is that ever since the BBC was founded almost a century ago it has been based around an era of broadcasting that was designed towards a comprehensive offering: a shared listening – and then viewing – experience. But just as Netflix upended TV viewing habits, the growth of podcasts and Spotify means listeners increasingly expect their audio content to be personalised to them. Put simply, they no longer need to listen to a playlist or a schedule that does not perfectly suit their needs.” Hey, I listen to BBC Radio all the time! — uh, via a podcasts app.

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