Engadget: Snapchat pushes voters toward the nearest polling place

Engadget: Snapchat pushes voters toward the nearest polling place. “Snap said its surprisingly successful voter registration campaign helped 418,000 people register in the space of a two-week period. Now, the ephemeral messaging app is following that up with an initiative that encourages those users (and other voters) to actually go to the polls. Starting today until November 6th, you’ll be able to decorate your snaps with special Election-related face lenses and filters, including one that says ‘I Voted.'”

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