Columbia Business School: Is Facebook Bad for News?

Columbia Business School: Is Facebook Bad for News?. “Is Facebook raising the quality of top newspapers? According to new research from Carson Family Professor of Business Miklos Sarvary, the answer might be yes. His analysis is detailed in ‘Social Media and News: Attention Capture via Content Bundling,’ a working paper co-authored with Alexandre Cornière of the Toulouse School of Economics. The pair built a mathematical model of the relationship between a news provider (e.g., The New York Times) and a social media platform (e.g., Facebook) and assess how the newspaper may adjust its quality in response to Facebook bundling news in members’ newsfeeds.”

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