STAT News: As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up

STAT News: As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up. “Anne Marie Ciccarella is not a doctor, though she spends a great deal of time with them. She’s not a researcher, though she routinely pores over scientific papers on cancer. And even though she spent most of her career at an accounting firm, she’s getting paid by drug companies for her opinions. Ciccarella is one of a growing number of people who have leveraged their experiences as patients and the loyal followings they’ve built on social media into a career, no matter how small their audience.”