The Atlantic: Custom Photo Filters Are the New Instagram Gold Mine

The Atlantic: Custom Photo Filters Are the New Instagram Gold Mine. “‘Influencers’ are people who have established credibility in a specific realm or industry, and who leverage a social-media following to exert influence and, usually, make money. Scroll through many of their Instagram feeds, and you’ll begin to notice something: The photos all look vaguely the same. Maybe every image seems washed in pink, or the blues are all the same, or every image is just the right amount of faded. That’s not an accident, or an example of photographic mastery; it’s a preset.”