Search Engine Land: Search engines still dominate over social media, even for millennials

Search Engine Land: Search engines still dominate over social media, even for millennials. “For many years people have been proclaiming the demise of traditional search traffic and the death of the SEO industry that supports it. While Google has posted consistent revenue growth from its core search business for the last many years, the pundits are convinced that the proclivity of users to search on a search engine for new information is a relic of the past to be replaced by a rising always-on social media presence. Every winter, the technology blogosphere is replete with thought pieces about how the coming new year will be the year of social or some innovation. While some may say that foretelling the growth of search in the coming year is akin to heralding the return of the palm pilot; I strongly beg to differ.”

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