Wired: Inside the Pricey War to Influence Your Instagram Feed

Wired: Inside the Pricey War to Influence Your Instagram Feed. “When Sahara Lotti started her lash extensions company, Lashify, in 2017, she didn’t know what she was getting herself into. It wasn’t making and selling fake lashes that stumped her—she was more than prepared for that—but rather the bizarre and shadowy industry that seemed to envelop her.” holy mackerel.