Medium: Are Closed (and Secret) Facebook Groups the Future of Social Media?

Medium: Are Closed (and Secret) Facebook Groups the Future of Social Media?. “Back in March of last year, Condé Nast Traveler did something a little unusual in the social media universe. They played hard to get. Instead of courting new followers with clickbait and promo codes, the company required that interested people apply to get into their closed Facebook Group, focused on female travelers. To be considered for membership, applicants had to explain why the Group was important to them, and show an understanding of the community guidelines.”