Quartz: Martha Stewart’s Personal Instagram Account Is The Ultimate #Realstagram

Quartz: Martha Stewart’s Personal Instagram Account Is The Ultimate #Realstagram. “It’s so un-Martha-esque that commenters regularly post asking if the account is real or a joke. But MarthaStewart48 is the real Martha, and her posts suggest she is completely oblivious to any strategies for maximizing her online audience. She just posts what she cares about, whether or not they fit her #brand: her cat’s x-rays; a trio of posts documenting a red tail stuck behind a fence; flooding from a Connecticut river (her friend Doug lost his BMW, she writes); whatever her 2018 Halloween costume was. Her photos are often blurry or unflattering, and her captions inscrutable or borderline offensive.”