Journal of Strategic Security: Engaging English Speaking Facebook Users in an Anti-ISIS Awareness Campaign

Journal Of Strategic Security: Engaging English Speaking Facebook Users in an Anti-ISIS Awareness Campaign. “This article reports on The International Center for Study of Violent Extremism (ICSVE’s) small-scale Facebook ad awareness campaigns ran between December 7, 2017 and December 31, 2017 in the United States, UK, Canada, and Australia. Two ICSVE-produced videos were used, namely The Promises of ad-Dawlah to Women, featuring the testimony of a Belgian female ISIS defector, and Today is the Female Slave Market in ad-Dawlah, featuring a Syrian male ISIS defector who witnessed the sexual enslavement of women by ISIS. The purpose of the campaign was to reach as many English-speaking individuals in U.S., UK, Canada, and Australia to drive engagement with the ICSVE-produced videos as well raise awareness about the dangers of joining or considering joining a violent extremist group like ISIS. “

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