The Verge: The Long, Tortured Quest To Make Google Unbiased

The Verge: The Long, Tortured Quest To Make Google Unbiased. “More than any other infrastructure, search engines reshape the web in profound and often invisible ways. It’s a potentially frightening power, particularly when 90 percent of the market belongs to a single company. So it’s understandable to ask Google to be impartial — but can a search engine, whose goal is ranking pages, ever be meaningfully neutral? If it can, should a government be in charge of regulating it? And if it can’t, what recourse do sites have if Google decides to remake the web without them in it?”