The Next Web: How social media dilutes scientific discoveries into clickbait

The Next Web: How social media dilutes scientific discoveries into clickbait. “Millions of Americans shape their ideas on complex and controversial scientific questions – things like personal genetic testing, genetically modified foods and their use of antibiotics – based on what they see on social media. Even many traditional news organizations and media outlets report incomplete aspects of scientific studies, or misinterpret the findings and highlight unusual claims. Once these items enter into the social media echo chamber, they’re amplified. The facts become lost in the shuffle of competing information, limited attention or both.”

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