Poynter: How do you make fact-checking viral? Make it look like misinformation.

Poynter: How do you make fact-checking viral? Make it look like misinformation.. “We decided to copy the ‘bad guys’ in order to fight back. We decided to debunk hoaxes in the same format of the hoaxes that had proven so effective at reaching citizens. We decided to try to make the facts as viral as the lies. And it worked. To date, the most critical time for disinformation in Spain were the days between the Catalonian consultation of Oct. 1, 2017, and the election that took place two months later — and it was then that we tested our proposition. We posted the results of our fact-checking directly on social media as images that could be easily downloaded and shared. Just like disinformation. We don’t depend financially on advertising so we don’t need our readers to come to our website.”