The influencers: How Ottawa uses popular online hosts to get its messages out (CBC)

CBC: The influencers: How Ottawa uses popular online hosts to get its messages out. “Florence Lavoie is 22 years old, works at home producing and distributing French language videos on YouTube. It’s lightweight, slice-of-life stuff, mostly: tips on makeup, dating, shopping and diet (one September post ranking lip balm flavours picked up 34,000 views). She’s been posting videos online since age 10. Her bubbly, upbeat on-camera persona has earned her north of 85,000 subscribers — enough to make YouTube her full-time job, enough to bring her to the attention of the Government of Canada, which hired her in March to produce and distribute a short online video warning young people about the dangers of opioid abuse.”

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