AdWeek: The New David Bowie AR App Lets You Explore His Life in the Most Mind-Bending Way Yet

AdWeek: The New David Bowie AR App Lets You Explore His Life in the Most Mind-Bending Way Yet. “David Bowie might make augmented reality a hero–at least for one day. To celebrate Bowie’s birthday, a new AR mobile app for Apple and Android devices lets fans explore hundreds of items from the late singer’s life. The app, a collaboration between the David Bowie Archive and Sony Music Entertainment, is called ‘David Bowie Is,’ a title bearing the same name as the touring exhibition that’s already attracted more than 2 million fans across 12 cities.”

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