Report: Google Now Snares One In Five Of Every Ad Dollars Spent (& It’s One In 10 For Facebook) (B&T)

B&T: Report: Google Now Snares One In Five Of Every Ad Dollars Spent (& It’s One In 10 For Facebook). “The study, titled State Of Digital Media Report, was based on each company’s recent earnings reports and deduced that there’s not one ‘digital ad market’ anymore but rather two media ecosystems – leaders and laggards. ‘Google, Facebook, Amazon, Verizon, Microsoft, Twitter and Snap combined have 80 per cent of the market and their market is growing 20 per cent. The laggards have the rest of the market, which will shrink 11 per cent,’ the report revealed.”