Wired: Child Stars Don’t Need Hollywood. They Have YouTube

Wired: Child Stars Don’t Need Hollywood. They Have YouTube. “In recent years, hundreds of kids have risen to bankable internet stardom on Instagram and YouTube. Marketers, ever the wordsmiths, have dubbed them ‘kidfluencers.’ They’re the child stars of the social media age, tiny captains of industry with their own toy lines and cookbooks. On Instagram, families seem to go for a controlled-chaos aesthetic—a Kondo’d Jon & Kate Plus 8. On YouTube, it’s more like late-capitalist Blue’s Clues. And somehow, despite the brand deals and the creeps in the comments and the constant watchfulness of parents’ cameras and the general ickiness our society attaches to living the most innocent years of your life on a public stage, these kids seem all right.” Man, I hope so.

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