Windsor Star (Canada): Social media sites like Facebook take in lion’s share of federal ad dollars

Windsor Star (Canada): Social media sites like Facebook take in lion’s share of federal ad dollars. “Of the $39.2 million spent on government advertisements last year, federal departments spent almost $18.2 million on digital ads — roughly 46 per cent of the total budget, which doesn’t include production costs. And, for the first time ever, social media ads made up the biggest slice of digital spending — 43 per cent, or roughly $7.8 million.” Please note this is Canada, not the United States.