Visual Search Engines: A New Side Door for Competitors or a Better Infringement Detection Tool? (IP Watchdog)

IP Watchdog: Visual Search Engines: A New Side Door for Competitors or a Better Infringement Detection Tool? . “There is no doubt … that IP owners will be exposed to new and costly infringement tactics as a result of visual search engine technology. Competitors will try to closely imitate digital ad copy and product photographs (including at the metadata level) in order to achieve a prominent ranking in search results when a user searches for the “other guy’s” product. While such imitations may constitute classic copyright infringement, the means by which the infringement is accomplished, i.e. by designing ad copy to exploit visual search engine algorithms, is entirely new.”

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