The Verge: ‘Old Town Road’ proves TikTok can launch a hit song

The Verge: ‘Old Town Road’ proves TikTok can launch a hit song. “Montero ‘Lil Nas X’ Hill’s parents were concerned when their son dropped out of college eight months ago to pursue a career in rap; as the country trap star told Time Magazine, his parents succinctly pointed out there are millions of rappers already crowding the scene. Hill didn’t listen. He had to compete with up-and-coming rappers on streaming services like SoundCloud and Spotify, but Hill had a secret card up his sleeve — a meme and TikTok.”