The Verge: For Some Small Businesses, Instagram Has Replaced Word-of-Mouth

The Verge: For Some Small Businesses, Instagram Has Replaced Word-of-Mouth. “Self-styled as DirtQueenNYC, [Jarema] Osofsky got her start selling plants on a Brooklyn street. But like many Instagram users finding new ways to use the platform — whether it’s creating safe havens through secret finsta accounts, garage sale-style selling, photo fan-fic, or repurposing memes — she’s past posting flashy photos to the main grid. DirtQueenNYC is something else: a modern take on word-of-mouth marketing. “People post a picture of a plant that they got from me and tag me,” she says. From there, her service spreads among their friends.”