Blooloop: Celebrity influencers and the Beyoncé effect – making museums cool

Blooloop: Celebrity influencers and the Beyoncé effect – making museums cool . “Celebrtiy influencers, from Beyoncé and Bowie to Brian Blessed and Winnie the Pooh are attracting new audiences to museums. Powered by social media, these famous faces are able to drive significant growth in attendance.”

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