Ask Me Anything: Promoting Archive Collections On Reddit (RIT Scholar Works)

RIT Scholar Works: Ask Me Anything: Promoting Archive Collections On Reddit. “Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matter how niche. This article explains how to use Reddit and host an event called ‘Ask Me Anything’ (AMA), using as a model a successful AMA hosted by archivists at the Rochester Institute of Technology.”