The Verge: Paying to promote your tweets won’t do much for your personal brand . “Why do people pay to promote their tweets? Is the whole promoted tweet marketplace a scam, or can a promoted tweet make you famous and popular online? This week on Why’d You Push That Button?, Kaitlyn Tiffany and I try to find answers. Well, really, Kaitlyn goes on a journey into the depths of promoted tweets and then reports back what she’s learned.” This is a podcast, which unfortunately does not appear to have a transcript.