Egg on North Face: Wikipedia furious after glamp-wear giant swaps article pics for sneaky ad shots – and even brags about it in a video (The Register)

The Register: Egg on North Face: Wikipedia furious after glamp-wear giant swaps article pics for sneaky ad shots – and even brags about it in a video. “The North Face tried to sneakily replace images on Wikipedia pages with shots of models wearing the outdoor-clothing biz’s clobber in an attempt to skyrocket to the top of Google Images. It was part of an ad campaign that The North Face figured out with the Brazilian branch of international admen Leo Burnett Tailor Made. They had noticed that when people searched for top nature destinations, the first few images on Google were often taken from Wikipedia pages.”

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