Define, Broadcast, Attract and Select: A Framework for Crowdsourcing (INSEAD Knowledge)

INSEAD Knowledge: Define, Broadcast, Attract and Select: A Framework for Crowdsourcing. “… think of crowd-based creativity as a natural resource. It’s not enough to get at it; you need to know how to harness it effectively and sustainably, as well as how to derive the most market value out of it. Just as oil companies don’t simply drill holes in the ground and hope for the best, companies should not attempt crowdsourcing without a solid framework to guide the project from inception to completion.”

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