EurekAlert: The hidden secrets of creating a viral YouTube ad

EurekAlert: The hidden secrets of creating a viral YouTube ad. “The research team tested five hypotheses about what drives sharing of video ads across social media, using two independent field studies that analyzed 11 measures of emotion and over 60 ad characteristics. The study included 109 brands that were among the top 100 US advertisers in 2012 as well as additional brands that were historically active on YouTube.”