Forbes: Live Long And Prosper: How Anne Wojcicki’s 23andMe Will Mine Its Giant DNA Database For Health And Wealth. “…while it might make interesting cocktail conversation to reveal that you are 5% Scandinavian and have a genetic disposition to sneeze in the sun, 23andMe’s ambitions are much grander. [Anne] Wojcicki wants to leverage the exponentially plunging costs of genetic sequencing (down 99% in a decade) and 23andMe’s massive DNA library (the world’s largest genetic research database) to fuel a ‘biotech machine’ that will not just indicate genetic predispositions to certain diseases but also help create the drugs that will treat those diseases.”