AdAge: Fortnite emerges as a social media platform for Gen Z

AdAge: Fortnite emerges as a social media platform for Gen Z. “Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages of 10 to 17 and who play the game at least once a week spend 25 percent of all of their free time playing Fortnite, higher than any other form of entertainment, according to the NRG report.”

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