New Zealand Herald: Police pay $10,000 for social media audit – to be told to do fewer puppy posts

New Zealand Herald: Police pay $10,000 for social media audit – to be told to do fewer puppy posts. “Police paid $10,000 for a social media audit by a marketing company which suggested dialling back on puppy pictures and posting more about operational police work. The audit included a manual assessment of thousands of comments on police social media channels.”

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