New York Times: A Unicorn Lost in the Valley, Evernote Blows Up the ‘Fail Fast’ Gospel

New York Times: A Unicorn Lost in the Valley, Evernote Blows Up the ‘Fail Fast’ Gospel. “In Silicon Valley, the idea that most start-ups won’t make it to a splashy public offering or acquisition is not just understood, but embraced. ‘Fail fast, fail often’ is one of the region’s earliest and best-recognized catchphrases. The implication is that people and companies that don’t find success can transition, efficiently and without stigma, to more promising ventures. But Evernote’s struggles illustrate a harsher truth: For many start-ups of a certain size, failure rarely happens abruptly.”