University of California Davis: Using Facts to Promote Cancer Prevention on Social Media Is More Effective Than Personal Stories

University of California Davis: Using Facts to Promote Cancer Prevention on Social Media Is More Effective Than Personal Stories. “Researchers looked at thousands of Twitter messages to identify the effects of the type of sender (individuals or organizations) and content type (basic information and facts or personal stories). They found that people shared informational tweets about cervical cancer prevention significantly more than personal-experience tweets. Furthermore, people shared information from organization senders, regardless of the content, rather than individual senders.”