The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience

The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience. “Blending art with social media language increased visits to the National Museum of Fine Arts (MNBA) by 60 percent. The Hashtags da Arte exhibition selected 40 pieces from the museum’s collection and marked each one with stickers featuring keywords used in apps (Instagram, Twitter, Facebook) intermingled with the descriptions of the works. The method aroused young people’s curiosity for art.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.