UPROXX: From Chance The Rapper To Nicki Minaj, How Social Media Challenges Replaced Rap Street Teams

UPROXX: From Chance The Rapper To Nicki Minaj, How Social Media Challenges Replaced Rap Street Teams. “In the early days of hip-hop, rappers used street teams to promote new albums, singles, and tours. Now, they have Instagram. As social media becomes more integrated into all of our daily lives, recording artists have also naturally incorporated it into the business of building and communicating with their fanbases. And, just as rapidly as social media itself innovated the way we debate, discuss, and interpret the world, artists have learned to leverage those online fanbases to useful real-world effect.”