CNN: Dollar General has a new beauty brand for under $5 and it’s going viral

CNN: Dollar General has a new beauty brand for under $5 and it’s going viral. “Beauty video bloggers, or vloggers, hold a lot of sway over makeup brands. Vloggers have long used YouTube and Instagram to review makeup and skincare products and to give tutorials to their followers, which for some can be up in the millions. Experts and beginners alike tune in to learn techniques, tips and to see if new products on the market are worth buying. Dozens of Believe reviews on YouTube have already racked up hundreds of thousands of page views.”

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