How Facebook failed to break into hardware: The untold story of Building 8 (CNBC)

CNBC: How Facebook failed to break into hardware: The untold story of Building 8. “Building 8′s experience highlights Facebook’s central quandary as it seeks to diversify beyond mobile ads, which account for 93% of revenue, and expand into the costly business of developing, manufacturing and selling consumer devices. Coding is Facebook’s DNA, but the company’s hacker culture clashes with the realities of hardware development, which demands longer time horizons and relationships with a wide swath of manufacturers and resellers, all issues well beyond Facebook’s core.”

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