Meme journalism on Instagram in Denmark: “It’s necessary if we want to play a part in the lives of the younger audience” (Online Journalism Blog)

Online Journalism Blog: . “With TV audiences ageing and public service broadcasters struggling to retain mass appeal, many news organisations have looked to new platforms to reach younger audiences. At TV2 Østjylland, Instagram was part of the mix — but they were acutely conscious that the organisation could no longer rely on traditional approaches to storytelling that journalists were used to.”