The Atlantic: Where Everyone’s an Influencer

The Atlantic: Where Everyone’s an Influencer. “The occasion was Instabeach, an exclusive, invite-only annual party hosted by the photo-sharing platform for 500 top creators along with plus-ones, talent representatives, managers, and—for the first time—press. The goal, according to Justin Antony, Instagram’s head of creators and emerging talent partnerships, is to help influencers meet one another, mingle, and form friendships. But what started three years ago as a casual beach party for a class of people that was once maligned by the traditional entertainment industry has become a who’s who of young Hollywood, a sun-soaked declaration of just how completely enmeshed Instagram has become with the teen-entertainment world.”