ZDNet: Fake influencer follower fraud to cost companies $1.3B in 2019

ZDNet: Fake influencer follower fraud to cost companies $1.3B in 2019. “The scale of fraud in the emerging influencer market is far higher than we realize, according to a new report. Globally, influencer marketing spend is up to $8.5 billion in 2019, and the industry is forecast to hit up to $10 billion in 2020, according to research by Mediakix.”

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