TechCrunch: Verizon is selling Tumblr to WordPress parent, Automattic. “Six years after Yahoo purchased Tumblr for north of $1 billion, its parent corporation is selling the once dominant blogging platform. WordPress owner Automattic Inc. has agreed to take the service off of Verizon’s hands. Terms of the deal are undisclosed, but the number is ‘nominal,’ compared to its original asking price, per an article in The Wall Street Journal.” Axios is reporting that it was less than $20 million. From $1 billion purchase by Yahoo to reportedly less than $20 million. And just to make this as fun as possible, I’ll note that the sale price of Tumblr was apparently less than Marissa Mayer’s severance pay of $23 million.